T-Mobile takes over the world

How a new brand use sonic branding to impact global markets

Put your brand everywhere

There’s a long stretch of tunnel, the subway picking up speed, the riders bent over their phones, some with their eyes buried in books. I see the novel IQ84 in one woman’s hand and watch her face. She’s lost in the unfolding Murakami world. I see…



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Christopher McHale

Writer | Composer | Producer | Human | Christopher writes about creativity, culture, technology, music, writing. www.christophermchale.com