Does the internet mean anything anymore?

Christopher McHale
2 min readJun 19, 2024
Photo by XVIIIZZ on Unsplash

Medium is swamped with posts about writing. Most of the advice has the ‘I need to file content ‘ strategy. There’s a sort of breathless hype about it. None of it has any merit in terms of writing advice. To get great writing advice there’s tons of books to reference all the way back Aristotle. What the blogocracy is talking about is how to amass a totally meaningless log of followers and likes and ‘monetize‘ all that.

With the advent of artificial intelligence (AI) the internet has become an antediluvian swamp of meaningless ‘content.’ It’s gotten so bad the word ‘Content’ itself has become a curse word to writers, artists, musicians. Content Creator has become a euphemism for work for free so a mega-corporation can profit.

The only way to make any cash, according to the creator economy code, is sell courses to people to show them how to make cash. 99.9% of these courses are hyped up millennial-costumed presenters talking really fast and gushy. I just can’t listen anymore. The technique usually involves so much template formula clap-trap it’s a long haul to your first piece of information that is often just regurgitated pieces of advice from another source. Honestly, most of this stuff is five-bullet points in a thirty minute hype-sandwich — two slices of Wonder bread, a slab of margarine and a speck of luncheon meat served to you under an h1 “How I…

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Christopher McHale

Writer | Composer | Producer | Human | Christopher writes about creativity, culture, technology, music, writing. www.christophermchale.com